Client: A Leading E-commerce Platform
Client Need
The platform was experiencing massive promotion and loyalty program abuse. Bots were exploiting referral bonuses, discount codes, and limited-time offers—leading to fraudulent redemptions, inflated marketing costs, and poor customer experience. The leadership team needed:
• Real-time detection of bot activity without blocking genuine shoppers.
• Policy-driven enforcement to stop abuse at checkout and promo redemption points.
• Scalable fraud controls that could handle seasonal traffic spikes and flash sales.
Technical Challenges
• Bot Sophistication: Attackers used headless browsers, device emulators, and IP rotation to mimic real customers.
• High False Positives: Legacy CAPTCHA and IP blocking flagged genuine users, hurting conversion rates.
• Promotional Losses: Abuse was costing the platform nearly $2M annually in fake referrals and voucher exploitation.
K-Protect Solution
The platform deployed K-Protect’s Behavioral Defense and Policy Engine to counter bot-driven fraud. Key features included:
• Behavioral Biometrics: Detection of non-human interaction patterns (e.g., click speed, cursor movements, keystroke anomalies).
• Dynamic Trust Policies: Real-time rules to challenge suspicious redemptions with MFA or block them outright.
• Cross-Device Intelligence: Identification of shared fingerprints across multiple fraudulent accounts.
• Runtime Enforcement: Policies executed in under 2s, ensuring checkout and promo workflows stayed seamless for genuine customers.
Impact
• $1.9M in Annual Savings by eliminating fraudulent promo redemptions.
• 85% Reduction in Bot Traffic across campaigns.
• Zero Impact on Genuine Users, preserving conversion rates and customer trust.
• Audit-Ready Compliance Reports, aligning with GDPR and consumer protection norms.